a€?We delivered [Wolfe] nationwide … the lady pitch had been pretty genius. She would go to chapters of their sorority, carry out her demonstration and possess all ladies in the group meetings install the application. After that she’d go directly to the corresponding sibling fraternity — they’d start the app to discover all those sexy women they realized.a€?
The approach appeared as if a success. More female that joined up with the working platform, the more eager their particular male equivalents were to download the application.
In identical interview, Munoz explained that after Wolfe came back from the girl university journey, Tinder had developed to virtually 15,000 customers. The guy thought that ended up being the avalanche wanted to encourage increases.
Tinder’s strategy to register sorority ladies on campus aided to seed the market.